Approximately 10 years ago, our church started a ministry we call PURELife Builders. The ministry concept arose out of a contextual challenge as a first tier bridge community from urban to suburban. Almost daily, men would show up at the entrance to the church looking for help. Multiple conversations pointed to the reality that the majority of these men had been through recovery programs both inside and out of prison. Further, the majority had attended, at some point, the evangelical world's most noteworthy institutions. Come to find out these programs tend to track their graduates for a maximum of 6 months after graduation and project their success rates based on this data. Having lived in that world for a decade, my informal data projects far less impressive numbers. Further, if the economy of the Kingdom of Christ is faith and grace and transformation and these become our metric of measurement, the statistics take a dismal dive once again. Recovery and PURELife, however, are not the focus of this diatribe. My concern lies with the Church of Jesus Christ. While lives are being genuinely transformed, my fear is that our metric is skewed and our potential is stymied.